TEXAS – Whataburger is now the official burger of the Dallas Cowboys.

The announcement was made Tuesday morning and the fast-food chain says this is the first time it will be the official burger of an NFL team.

“We couldn’t be happier to have a teammate like Whataburger,” said Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer Jerry Jones Jr., in a news release. “This partnership brings together two legends that share the same drive to be the best we can for our fans – both on and off the field.”

What does this mean for fans? According to Whataburger, fans will see more orange-and-white at games and the two organizations will be working together in several “community activations.”

“Football is serious business in the Lone Star State, and for the past 60 years, the Dallas Cowboys have built a legendary culture,” said Ed Nelson, Whataburger president and CEO, in a news release. “Texans also take great pride in their burgers. Since 1950, Whataburger has been serving customers hot, fresh burgers, just the way they like it. Together, the Cowboys and Whataburger bring 130 years of experience in winning Texans’ hearts. It’s a partnership with the greatest home field advantage of all – our fans and communities.”

The announcement comes just a year after a Chicago-based firm bought the Texas food chain.

Whataburger, which was founded in San Antonio, Texas, has also announced in recent months it is remodeling its existing stores and allowing franchises to open for the first time in nearly 20 years.