CHARLOTTE, N.C. — A typical Easter may mean putting on your church clothes, attending a service and then hunting for eggs.

But this year, a church and health care organization are adding a twist to the holiday.


What You Need To Know

  • In December, North Carolina expanded access to Medicaid

  • "It's creating that safety net for them first and foremost, but also making that dollar stretch," said WellCare senior communications representative Alisha Martin

  • WellCare hosted a block party Sunday in partnersbip with Purpose Driven Church to promote Medicaid and provide knowledge to residents

WellCare hosted a block party Sunday in partnership with Purpose Driven Church.

Participants enjoyed bounce houses, collecting eggs, and eating waffles or other food truck items. 

But that wasn't all... they also learned more about Medicaid.

“We're just trying to get the education out there. A lot of people aren't aware of Medicaid expansion coming to North Carolina or their value-added benefits that WellCare may be able to provide to them. So giving that knowledge to a family can sometimes just change their whole dynamic," said senior communications representative Alisha Martin.

Martin says they wanted to give the kids something to do while also giving parents important information.

Despite working on a holiday, Martin said, she finds pleasure in teaching the community about these resources.

“I would do it any day... even Easter Sunday. It's really about us being here and serving a community in a capacity where we know this community is going to show up and they have the day off and they say this information is so important that however we can show up in the community is what we need to do," Martin said.

In December, the state expanded who can get Medicaid. Martin said that opens more opportunities, especially for low-income families.

“They don't have to use that little bit that's left over on their paycheck to pay for insurance," Martin said. "They now qualify for Medicaid. So I think that's the biggest thing that has been such a big help to our families and our new members that are joining Medicaid."

"So simply it's creating that safety net for them first and foremost, but also making that dollar stretch," Martin said.