CHARLOTTE, N.C. -- With the sports and entertainment world squarely focused on the Queen City, advertisers are focusing their money here as well.

• Spending on out-of-home advertising jumped to $38 billion in 2018
• That's a 35 percent increase since 2010
• Last year's NBA All-Star game drew more than 22 million television viewers and 1.2 billion social media impressions

Some of the world's largest brands are trying to gain the attention of NBA fans filling Charlotte by renting out virtually all of the billboard, poster, and ad space in the city.

Spending on out-of-home advertising jumped to $38 billion in 2018, a 35 percent increase since 2010, according to Market Dive.

“And as so many folks from all over the country kind of descend on Charlotte we want to make sure we're part of that conversation,” Bojangles digital marketing manager Colby Anderson said.

Last year's NBA All-Star game drew more than 22 million television viewers and 1.2 billion social media impressions.