DALLAS — About 90 miles southeast of Dallas, lies the tiny town of Dew, Texas, boasting a population of 70.
While many haven’t heard of it, the town caught the attention of Hard MTN Dew, the alcoholic spinoff of Mountain Dew. The brand started a petition on change.org to rename the small town to Hard Dew, Texas.
If the petition is successful and the town embraces the name change, HARD MTN DEW will celebrate with the locals by delivering some sweet perks, including:
A “WELCOME TO HARD DEW, TEXAS” sign to greet visitors and locals
A larger-than-life Hard MTN Dew can roadside attractions
A legendary Hard MTN Dew happy hour at the local bar
A community enhancement fund to enhance and refresh an aspect of their newly renamed town
Hard MTN Dew is currently sold in numerous states, but not Texas. The renaming of Dew, Texas, would mark Hard MTN Dew’s entrance into the Texas market.
“As a brand that lives for bold, larger-than-life moments, it’s only right that HARD MTN DEW makes a Texas-sized splash with its arrival in the Lone Star State – where everything’s bigger and better,” said Erica Taylor, senior brand director for HARD MTN DEW. “Renaming Dew, Texas, to Hard Dew, Texas, would be the ultimate way to celebrate, while also giving back to the community and creating a piece of iconic history that’s as bold as the brand itself.”
Fans have until Feb. 28 to join the movement by signing the petition.
