A Capital Region Girl Scout is on a mission to break her own cookie selling record and she's running out of time. 17-year-old Sierra Rechak let Spectrum News join while she worked her magic.
“This is my 13th year as a Girl Scout, and my 12th year selling cookies, because back when I was younger Daisies couldn't sell,” Rechak said.
Rechak was motivated by a stuffed animal she received as a prize for her sales in first grade and never looked back. She has broken cookie selling records since sixth grade, and became the top seller in the region, the Girl Scouts of Northeastern New York.
The organization covers all of the Capital Region, Hudson Valley, and as far north as Plattsburgh. Not only is she one of the top sellers here, she is one of the top sellers in the U.S.
“You don't want to stop being something, you wanna continue,” Rechak said.
So each year she tries to outsell herself. In the process, she has set records and created new opportunities and incentives for up and coming Girl Scouts in Northeastern New York.
“Sierra is the pinnacle of what the Girl Scout cookie program does for girls,” said Director of Marketing and Public Relations for Girl Scouts of Northeastern New York, Daniella Nordin. “She's creative, she thinks outside of the box, and she's really willing to fight to get what she wants.”
This “cookie master” even petitioned the town of Wilton to put up signs to better market her location, and you can’t miss it. Nordin says this year the average Girl Scout is selling 170 boxes of cookies. As of Wednesday, Rechak had sold 6,898 boxes.
“Our top tier, like what we consider top sellers, is about 500 boxes,” Nordin said.
And this isn't just about breaking records or winning prizes, which she's done — from laptops, tablets and kayaks, to trips to Europe and South America and trips to see Broadway shows in Manhattan.
Rechak says her time as a Girl Scout bakes business skills into every bite. She’s preparing to head to Penn State in the fall studying hospitality management in preparation for her dream job.
“I want to work at Walt Disney World, I want to do guest relations,” Rechak said. “Through this, I've been able to expand on communication skills and confidence, which are things you need when talking with people.”
And with days left to sell Rechak wants to break her all time sales record, 10,022 boxes, which she sold her sophomore year. She has set up outside the Rite Aid in Wilton with signage you can't miss, a drive-up style tent, and a sales pitch you can't resist.
“This is my last year selling,” Rechak tells customers as they approach her stand. "I'm gonna miss all of the experiences and memories I've gained through this, but I don't think I'll miss being out here for 300 hours."
That’s because she doesn’t pre-sell. Rechak does all of her sales with boots on the ground, in rain, wind, snow and sunshine. Even though she’s off to college, she’s still planning to stay involved.
“She's going to prepare the younger girls in the troop and the troop leaders on what tactics work,” Nordin said. “There's big shoes to fill, but I'm not too worried.”
Rechak says she credits her mom, Ivy, for a lot of her success. Ivy has been Sierra’s troop leader for years, and helps her with all of the financials at the end of each day — plus she braves the elements with her.
Both Nordin and Ivy say they are incredibly proud of Sierra’s success.
If you stop by Rechak’s booth, you can also buy a box to donate to Operation Adopt a Soldier. As of Wednesday, Rechak had 308 boxes donated so far.
On top of that, the Rechak family is offering a raffle of a box of every variety of cookie — which anyone can enter just for stopping by.