Walter Boldish created the brand ‘I GOT U’ to help people spread a simple message – one of unconditional support, and that you’re never alone. He’s also created a charitable foundation called Kenzie’s Kindness.

That organization has teamed up with Alex and Ani to create a new bracelet. All the proceeds from the ‘I GOT U’ bracelet will go back to Kenzie’s Kindness.



The charity was created after Boldish lost his 18-month-old daughter to a heart condition. To honor Kenzie, he made it his mission to help other children in need.

Kenzie’s Kindness works with The Backpack Food Program to supply food-insecure children with enough food to last a weekend away from school.

The bracelets can only be purchased online at this link.