RALEIGH, N.C. — Forget the orange and black, many costumes this Halloween will feature pink as Barbie lovers prep for what’s being called “Barbieween.”

According to the National Retail Federation, Barbie is set to be the third-most popular Halloween costume for adults, following only witches and vampires. It’s also ranked in the top 10 for kids.

The popularity comes following the release of the top-grossing film of the year, "Barbie." The Warner Bros. movie has earned more than $1.4 billion at the global box office, as of September.  

Barbie expert and toy historian Bradley Justice Yarbrough of Durham says the anticipation of Barbieween makes sense.

“Barbie has always been the most iconic doll of all time. And after the fabulous movie this summer, I think it was so inspiring to everyone that they wanted to portray their favorite Barbie or Barbie character from the movie,” Yarbrough explained.

“I just think that there is so much diversity and so much fun in that movie that there has to be something you can identify and just kind of grab onto it and do it because who doesn't? Who doesn't love President Barbie or Weird Barbie? I mean, you can put to bed, you can pull Weird Barbie together with a Sharpie in, you know, a crazy wig,” Yarbrough said.

Yarbrough travels the country, consulting museums and various toy companies, following 40 years of research and collecting Barbies.

“I love the classic No. 1 Barbie with the black and white swimsuit, the sort of icon that launched it all. But my youth was all around the superstar era from like '77. So like the early '80s to all of that big hair and dynasty and big shoulders and glamor. That's kind of my favorite lot,” Yarbrough said.

Americans are expected to shell out $4.1 billion this year on their outfits, according to the National Retail Federation, a part of the record $12.2 billion expected to be spent on the holiday.