CHARLOTTE, N.C. — Beyoncé is making a stop in Charlotte on her Renaissance World Tour.

Her visit on Wednesday will be her only stop in the Carolinas, and her first time returning in almost 10 years.

In honor of the visit, one HBCU is making sure they grab her attention before taking the stage.


What You Need To Know

  • Beyoncé is making a stop in Charlotte on her Renaissance World Tour
  • Staff and students at Johnson C. Smith University created a video for Beyoncé, showcasing the HBCU
  • JCSU is one of the only private HBCU’s in the area

If you step on the Johnson C. Smith University campus, you’ll likely hear students announcing "J-C-S-U!" It’s a chant that represents much more than a university. 

“It acknowledges who we are,” Senior Vice President of Student Affairs Davida L. Haywood said.

So how are they getting the popular singer to recognize them? Haywood says by making a video.

“Queen Bey is coming to the Queen City. I couldn’t think of a better way than to create a video that pays homage to her but also highlights the wonderful things that Johnson C. Smith is doing and probably more so our students,” Haywood said.

Students like Student Government Association Senator Kristi Ellis, who says the entire production took weeks to put on.

“With the music production and the dancing and different filming, we really put a lot of time in to it, to make sure that Beyoncé truly feels welcome,” Ellis said.

As a dance major, Ellis says dancing in the video was fun, and came easily to her. However, she says, it’s the meaning of the video was more than important the moves.

“As an HBCU, we want to always make sure we’re representing the black community because we feel like that’s what she [Beyoncé] does for us,” Ellis said.

As Beyoncé hits the stage Wednesday evening, Ellis says, she hopes she’ll know the name JCSU.

“To us, that will be everything... because for Beyoncé to recognize you is such a beautiful thing. I can’t even explain the words like there would be so much gratitude,” Ellis said.

The University is hoping that this will also encourage other students in the Tar Heel state to enroll — and further their education at the HBCU.

Beyoncé will perform at Bank of America Stadium on Wednesday at 8 p.m.