RALEIGH, N.C. — The N.C. Department of Health and Human Services will begin advertising monkeypox testing and vaccinations online this week.

What You Need To Know

  • The state Department of Health and Human Services is set to launch online advertisements for monkeypox resources

  • Campaign will target LGBTQ+ men on social media, dating apps and digital platforms

  • The goal is to help groups most affected by the virus find testing and vaccinations

A state public health manager confirmed the NCDHHS will "launch a digital ad campaign this week with the goal of increasing awareness” for monkeypox-related resources. These ads will display across digital platforms most visited by LGBTQ+ men.

The ad campaign will target social media and dating apps, like Grindr, to direct people to state health agency's website with monkeypox information. 

So far, most cases have around the world and in the United States are among men having sex with men. The state health department reports 70% of the cases are in Black men. The state ad campaign is intended to put the information where it’s needed most urgently.

At last check, the state had identified 114 cases.