NORTH CAROLINA -- The price of wine in the U.S. is expected to drop to its lowest levels in five years, thanks to a surplus of California grapes, but one North Carolina winery is experiencing the opposite.
- Employees at wine shops in Greensboro say the new law is causing their prices to go up anywhere from $2–10
- Traditionally, wholesalers offered different pricing to different operations. However, that is no longer the case
- A new law prohibits channel pricing which means firms can’t offer different pricing depending on where you buy an item
Employees at wine shops in Greensboro say a new law is causing their prices to go up anywhere from $2–10.
Traditionally, wholesalers offered different pricing to different operations. However, that is no longer the case.
“Big grocery stores were getting mad that we were getting lower prices than them on certain wines,” says WineStyles manager Patti Hazlett. “ABC changed the laws, so we’re now paying the same price as a lot of grocery stores.”
The law in question prohibits channel pricing, which means firms can’t offer different pricing depending on where you buy an item.
That law went into effect on January 31 of this year.
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