CHARLOTTE, N.C. -- New data released today shows an overwhelming majority of customers will shop online this holiday season.
Still, local businesses are finding value in physical spaces.
According to survey data released Tuesday from Leanplum, 95% of U.S. shoppers plan to do at least half of their holiday shopping online.
But a growing trend called “clicks to bricks” is seeing online retailers investing in brick and mortar storefronts.
Co-founder of Girl Tribe in South End, Carrie Barker, says a big reason is in-store customers are more likely to purchase items they weren’t planning to buy.
“The customer online really wants it quick, she wants it now,” Barker said. “A lot of the people at our store is walk in traffic and they want to experience it in person.”
The National Retail Federation expects more than 165 million people to shop from Thanksgiving day through Cyber Monday.