DALLAS — Cynt Marshall, CEO of the Dallas Mavericks, announced on Tuesday that she will retire at the end of the year. 

What You Need To Know

  • Cynt Marshall will officially retire as CEO on Dec. 31, but she will stay on as a consultant through December 2025 

  • Marshall’s retirement announcement comes just months after Cuban sold his majority stake to Las Vegas casino mogul Miriam Adelson and her son-in-law Patrick Dumont, who now serves as the Mavericks' governor
  • Marshall administered multiple changes to the organization following reports of sexual harassment and improper conduct – she supported diversity and inclusion initiatives and also implemented a zero-tolerance policy for inappropriate behavior

  • The Mavericks created the GEM (Girls Empowered by Mavericks) program in 2020 under Marshall’s leadership

Marshall will officially retire as CEO on Dec. 31, but she will stay on as a consultant through December 2025. 

"Bringing Cynt to the Mavericks six years ago was one of the smartest decisions I've ever made," said Mark Cuban, minority owner of the Dallas Mavericks, in a news release. "She has led this organization to new heights with grace and integrity, and her light will continue to shine bright throughout the community. Thank you, Cynt."

Marshall’s retirement announcement comes just months after Cuban sold his majority stake to Las Vegas casino mogul Miriam Adelson and her son-in-law Patrick Dumont, who now serves as the Mavericks' governor.

Cuban hired Marshall in March 2018 on a three-year contract, making her the first Black female CEO in NBA history. At the time, the franchise was flooded with allegations of sexual assault and workplace misconduct. 

According to a NPR report, a seven-month investigation proved sexual harassment and other improper conduct that led to the dismissal of several Mavericks employees. Marshall administered multiple changes to the organization following this report – she supported diversity and inclusion initiatives and also implemented a zero-tolerance policy for inappropriate behavior. 

“Cynt Marshall is a force of nature," Dumont said. "I like to say her superpower is bringing people together, but the truth is she has many superpowers. Cynt has always gone above and beyond in everything she has done, and her leadership of the Dallas Mavericks is no exception. She is an indelible fixture in the history of this franchise, and we are eternally grateful. The positive impact she has had here will be felt for a very long time."

The Mavericks created the GEM (Girls Empowered by Mavericks) program in 2020 under Marshall’s leadership. This organization’s goal is to empower young females to use physical activity for their development and success, the team said. In 2023, the Dallas Wings joined the effort and the Mavericks became the first NBA team to become a WNBA team franchise jersey sponsor.

Before joining the Mavericks organization, Cynt spent 36 years with AT&T and founded a consulting firm that specialized in DEI efforts.