DALLAS — Being truthful is one thing, but publicly calling attention to your own failures is something else.
Professional sports social media teams are tasked with handling terrible losses, but it was how the social team for the Dallas Cowboys dealt with the team’s 19-12 loss to the San Francisco 49ers on Sunday that has people scratching their heads.
The team’s official Twitter account drew attention to the team’s “self-inflicted wounds” and in particular, quarterback Dak Prescott giving up two interceptions.
“Dak Prescott gave away the ball twice in the narrow loss to the 49ers, in a matchup the Cowboys had a chance to win if they didn’t again generate self-inflicted wounds,” the tweet reads.
Dak Prescott gave away the ball twice in the narrow loss to the 49ers, in a matchup the Cowboys had a chance to win if they didn’t again generate self-inflicted wounds.#DALvsSF | #DallasCowboys
— Dallas Cowboys (@dallascowboys) January 23, 2023
As of Tuesday, the tweet remains up and so far has amassed nearly 4,000 responses and just shy of 19,000 retweets.
“I’m not a Cowboys fan, but I have worked in news media and PR my whole life. This tweet is a supremely (expletive) decision on about 7374836 levels,” one user responded.
“From the team’s official account... yeesh,” another use wrote.
Another user noted the social media crew essentially threw the team under the bus.
“This tweet makes it clear why the @dallascowboys lost. Have they ever heard about the importance of teamwork?”
For his part, Prescott accepted his share of the blame for the loss.
“You can’t take one from the other or think about that. But all I can think about right now is this game and how disappointed I am in my play at this point," he said.
Prescott threw two interceptions in a 19-12 loss to San Francisco, a week after easily his best playoff performance in a victory at Tampa Bay that eliminated seven-time champ Tom Brady.
The Cowboys (13-6) have fallen short of the NFC championship game in 12 consecutive playoff appearances since winning the most recent of the five Super Bowl titles for America’s Team 27 years ago.
The Associated Press contributed to this report.