SAN ANTONIO — For some, Super Bowl commercials are the highlight of the big game, and companies spend big bucks to get ads on the air.
- H-E-B releases Super Bowl Commercial
- Watch it here
- Super Bowl airs February 3
Once again, H-E-B will air its own commercial. In the commercial, a man is stranded on an island. A stray cooler washes onto the shore, filled with a variety of H-E-B branded treats. His new find turns his bleak situation into one that would give any Texan a taste of home.
“At H-E-B, we appreciate that our customers have come to know and love our H-E-B brand products, which are fun items found exclusively at H-E-B and our family of stores,” said Cory Basso, H-E-B group vice president of marketing and advertising. “Even if you’re deserted on an island, we know our customers expect the best and with the H-E-B brand they know they’re getting top quality products at low prices.”
The 60-second commercial will air between the Super Bowl’s third and fourth quarters, in more than a dozen key Texas markets. The spot will air throughout February.