Even without a badge, there are plenty of ways to take advantage of South By Southwest.
Companies host free events, throw free concerts and parties, and offer free taco tours.
The Tocquigny Taco Tour bus is a way to introduce South By fans to an Austin staple. Anyone can hop on for free beer, margaritas and a ride to some of Austin's taco hot spots, like Tacos and Tequila.
Tocquigny is a local digital marketing agency. So what do they have to do with tacos and beer?
"South By Southwest Interactive has a lot of people that are people we want to work with; people that might want to work for us in the future, so it's a great way to show our digital chops; to show what we can do as a marketing agency,” Tocquigny Charlie Dunn said.
The bus ran over the weekend through Monday.