ROCHESTER, N.Y. — The craze from Buffalo Bills rookie wideout Keon Coleman's first official photoshoot has come and gone, but the bracelets he wore remain.

Plenty of people see the Bittners every week out at Highmark Stadium.

"Something crazy. But so many people have them and they're all excited to show them," said Krystle Bittner, mother of young Bills Mafia member Logan, said of the viral bracelets.

The attention continues to be fun, but the demand for the bracelets after a decision to start selling them for a good cause does too.

"Initially, Logan's fundraising goal was $1,000 that got smashed in 24 hours," she added. "So kiddo committed to a couple nights a week making them for an hour and sort of being on his games or something else like that."

The entire family now spends that hour together nightly, but it's not all board games and homework.

What people may have seen is how big this effort got, but what people might not know is that for every bracelet sold, $5 has gone to a good cause and now more than $20,000 for places like Oishei Children's Hospital.

"With an additional Echo Machine, they were able to save the life of another kid," Krystle said. "We're a piece of that." 

But, does her 10 year old understand how big of an impact he's made?

"Now, obviously he was not the only person who contributed to those funds, but just knowing that, I've been pretty honest with him, but just in a 10 year old way, about what those impacts could look like."

He seems to have that pride in the community aspect of the Mafia.

"It feels very, very, very, very, very ultra super amazing," said Logan.

There's a number of special designs for his favorite players, but every time they finish making a bracelet, it hits home.

"My favorite part is helping those kids and making them stuff that makes them happier and definitely cheers them up," Logan added. "My money goes to them, and it helps them recover from whatever they have that makes them go to the hospital."

The effort continues, and Logan will continue to see that impact online and in Orchard Park.

"I've said this a thousand times: He is a nicer human being than I am, and was, at that age," said Krystle. "It gives me a lot of hope that he will continue to internalize that and grow up to be the kind of person that continues to give back when he's, you know, 20, 25, 30."