HENRIETTA, N.Y. — Play it Again Sports has outfitted generations of kids in just about every sport out there. The longtime Henrietta sporting goods resale store is for sale because after 31 years, owner John Eaves is ready to retire.

If you want to play it, chances are Eaves has the gear you need to do so.


What You Need To Know

  • Play it Again Sports was founded in 1983 and is one of the largest and most recognized sporting goods franchises in the country

  • John Eaves has owned the Henrietta location for 31 years

  • Play it Again Sports buys and sells quality used and new sports and fitness gear

“Most people have no idea there are stores that have goalie equipment in stock. We have always done well with the goalies,” said Eaves.

He buys and sells new and used sporting equipment. Customers can trade in gear too or just take the cash. It's a win-win for families with growing kids who plays sports.

“It’s all baseball here and softball; fast pitch girls is growing like crazy. Lacrosse, that’s made such a great recovery from the pandemic,” said Eaves.

Eaves’ kids are all grown up so he’s planning to retire and travel with his wife.

“It’s just time. The business is stronger than it’s ever been. This business has been on a growth tear for like seven or eight years and it keeps growing. It’s strong and I’m in no hurry, but we’re definitely gonna sell it and move on,” said Eaves.

If you want to buy the business, you’ll get a packed inventory of gear in every sport from hockey to soccer to pickleball and even disc golf. It’s everything you need to compete and most of all have fun.

“Here’s a pink men’s G20 Ping driver right. It’s different,” laughed Eaves. “If we don’t have it, you probably don’t need it.”

It’s been a great gig for him and maybe soon, for someone else.

Play it Again Sports is open seven days a week at South Town Plaza in Henrietta. If you’re interested in buying the sports gear resale business, you can reach out to the franchise development office at (800) 592-8049.

Play it Again Sports was founded in 1983 and is one of the largest and most recognized sporting goods franchises in the country.