ROCHESTER, N.Y. — If you're thinking about giving “Dry January” a try, you might want to drive-thru family owned College Club Beverage & Fiz in Rochester. This beverage business has lots of options to help you skip the booze.

College Club Beverages & Fiz is a fourth-generation family business. It’s been open since 1922. The menu of drinks is an endless list of seltzers and sodas made in Rochester.

What You Need To Know

  • College Club Beverages & Fiz is located at 63 Grape St. and 662 W. Ridge Rd. in Rochester

  • The beverage business opened in 1922

  • It's had drive-thru beverage pickup service since the 1960s

“Jamaican Stone Ginger Beer, that is a top-of-the-line ginger beer,” said Louis Petix, co-owner of College Club Beverages. “You won’t find one that people like more."

Louis Petix and his brother Joe keep Rochester quenched. The pandemic is no match for College Club Beverages & Fiz. This place has had drive-thru beverage pick-up since the 60s.

“We just continue to do it,” Petix said. “It’s a convenient way considering the COVID situation. And it’s a lot healthier for people to make a purchase right through the window of the car.”

They load about 1,000 vehicles a week with refreshments. This month they are helping customers focus on New Year’s resolutions like “Dry January.” Yes, College Club Beverages has plenty of nonalcoholic beers, sodas and seltzers. There are a lot more options these days.

So whatever you are craving or if you’re skipping the booze altogether, College Club Beverages & Fiz has got you covered.

“Just remember our grandfather started this in 1922 and we are going to keep it going as long as we can," Petix said.

College Club Beverages is located at 63 Grape St. and 662 W. Ridge Rd.  It's open Monday to Saturday from 9 a.m. to 6 p.m.