From squash to carrots, green beans and more, produce is likely a big part of your Thanksgiving feast. A Hudson Valley store is making it easier for New Yorkers to get locally grown products at prices they can afford, not just for the holiday, but year-round.

Tamar Adler is an avid cooker. The secret to making a good recipe great, she said, is quality ingredients. That’s where Rolling Grocer comes in.

Founded in 2019, Rolling Grocer brings locally grown farm products to New Yorkers’ tables regardless of their income. Adler’s been getting groceries there since it opened.

“For everybody to be buying the same food and shopping at the same place and sharing an experience, it's wonderful,” Adler said.

Conor O’Sullivan works for Rolling Grocer as the local farms’ liaison, purchasing products from area growers to sell to community members.

“It's important to support local farmers, at any time of the year, but especially during the holidays because, especially when they're on the smaller scale, and they don't have the ability to perhaps, drive all the way to the city, you know, we supply that local market for them,” O’Sullivan said.

Factors, including income and family size, help to determine which level of the three tiers of pricing a shopper pays based on the honor system. At the lowest level, people pay the wholesale price meaning the store doesn’t make money off the sale, but instead, provides a vital service.

“We live in a time where food is expensive no matter what you do, and so where there's a need, the fact that we're able to fulfill that need, it is gratifying,” O’Sullivan said.

According to the State Department of Agriculture, New York is home to nearly 32,000 family farms. Rolling Grocer is working with just some of those farms to help support them and circulate money back into the local economy.

Farzana Moshi recently began delivering to those who place orders.

“I like seeing the smile on their face. Sharing that moment with them is just very special,” Moshi said.

This season, workers and customers alike hope the program can fill plates as they please this Thanksgiving.

“It's really about giving back to our community and kind of joining them where they're at instead of them joining us where we're at,” Moshi said.

“It makes me so happy,” Adler said.

The U.S. Department of Agriculture says a lack of access to fresh food can lead to poor diets, which may contribute to obesity and other diet-related diseases.