Misty Brew-Kusewich and her husband, Matthew, own Matthew Signs in Stockport. They say part of the business is to generate some buzz.

So for the past year, they have been putting up “funny” signs in front of their business. Some of the signs make a statement, while others were meant to be catchy.

But one sign has really put the business on the map. Brew-Kusewich says after they put the sign on their front lawn, hundreds of people started to stop at the sign to take pictures.

The sign is prominently and awkwardly featured in the Emmy Award-winning comedy “Schitt’s Creek.” The Stockport sign has gone viral on social media with shout outs coming from fans all over New York.

The couple says they made the sign for a friend’s birthday party, and while it was set to come down at the beginning of April, they decided to keep it up because it has become very popular.

What You Need To Know

  • The “Welcome To Schitt’s Creek” sign was first featured in season one of the Emmy Award-winning show Schitt’s Creek

  • Since the sign was posted, people have stopped to take pictures with it

  • A woman called the company and asked for them to remove it, and the Town of Stockport and the Department of Transportation have asked that it be removed

“I would say probably about 10 cars a day stop in front to take that picture with it, or to take a picture of the sign,” says neighbor Bob Pesce.

But the sign’s fame is a controversial topic in the community. Some neighbors, like Pesce, believe the sign’s place is on a TV screen, not in a neighbor’s backyard.

“I think it's mildly offensive. And I think that for people that are teenage-age or younger, I think it's impolite,” says Pesce. “I don't think it's disgusting. I'm not a prude. But I think it's a little vulgar.”

After the initial complaint, the Town of Stockport and the Department of Transportation called the owners, asking for the sign to be removed. But the couple refused.

“The secretary got a phone call, asking if we would take down the banner," Brew-Kusewich says. "She wouldn't give a name, number, nothing, and she contacted me and asked me if I would take it down, and I just said no. It was our property, our sign, our banner.”

It's a sign of the times, where pop culture and reality intersect.

“I'm going to leave it up because it's a hit and people like it, and so I thought, 'Why not? Whatever, to make people smile, I just thought, it's cute,'” says Brew-Kusewich.

Because the sign is placed on private property, officials cannot force the company to remove it.