TROY, N.Y. -- As holiday shopping season continues, on Saturday the focus turns to local shops.
Small Business Saturday was created to help bring shoppers to mom and pop stores.
An owner of a small business in downtown Troy said she expects Saturday to be one of the biggest days of the year, adding that she has been planning for this day since July.
"Last year, I started asking people what brought you to Troy today?" said Nicolle Broughton, owner of Blue Bird. "A lot of people traveling for Thanksgiving came down to support us as opposed to going to the mall. It really brings out the community and allows us to reach people we wouldn't normally reach."