New Yorkers are being encouraged by state officials to carry naloxone in case someone is having an opioid overdose.

The call to carry the drug, which can prevent deaths from overdoses, is part of a broader campaign to raise awareness of fentanyl overdoses, which Governor Andrew Cuomo called a crisis.

“Fentanyl abuse is feeding this nation’s devastating opioid epidemic that destroys lives and families, and we are taking aggressive action to get these deadly drugs off our streets and protect communities across New York,” Governor Cuomo said. “By shedding light on the dangers posed by this dangerous and addictive drug, we will help save lives and create a stronger, healthier New York for all.”

New Yorkers can purchase naloxone at either a low cost or for free at pharmacies as part of the state Department of Health co-pay assistance program. New Yorkers with a health insurance plan can receive up to a $40 co-pay for purchasing the drug.

Those without insurance or prescription drug coverage can access naloxone through a no-cost network of registered prevention programs.

Also part of the campaign is an English and Spanish advertising effort that includes digital banners on social media, advertisements on buses and ads in shopping malls as well as laundromats.