There's an old saying that goes, "Look Good, Feel Good, Play Good." For Jesse Ciffa, that's the mission when players for the Buffalo Bills sit down in his barber chair.
"These guys like to look good on camera," he said.
One could say that barbering is in his blood.
"I started cutting hair about 10 years ago," Ciffa said. "My grandfather was a barber so he had a barber shop set up in his basement."
From those roots, it turned into a career he loves.
"My job is just to talk to people all day long, and after so many haircuts you become a friend of mine," he said.
Like becoming a barber, it would seem Ciffa was born into being a Bills fan.
"For most of the games, my cousins and my uncles, we all meet up at my grandparents house. We’ve got assigned seats so a it’s a little ritual my families been doing since I was born," he said.
So it might’ve come as a bit of a surprise when he had the chance to combine his work with his fandom — after one of the Bills’ strength coaches found him on Instagram a few years ago.
"He started coming in for haircuts, loved his cuts and sent to me [former Bills offensive lineman] Richie Incognito. And the two of them just started everyone else from the team. And eventually they asked me to come down and cut hair at the stadium," Ciffa said.
Some might say a tall task for a young barber.
"It definitely made me realize why I’m not a professional athlete though," he said. "I had to stand on my tippy toes for every haircut I did. Definitely not a lot of place on an NFL team for a 5’8 Italian kid."
Ciffa's list of clients has grown to include stars like Matt Milano and Micah Hyde.
"I would say Micah Hyde gets the most haircuts out of all them," Ciffa said.
He even tackles the locks of superstar quarterback Josh Allen.
"Cutting Josh has been super cool," Ciffa said. "I’ve actually kind of got to see his progression over the years. I was cutting him as rookie. So I kind of got to see him in the league with his rookie struggles and then growing into the player that he is now and sort of like the celebrity that he is now."
Ciffa’s touch made waves this spring when Allen unveiled his newest look.
"That cut was kind of a fluke in the sense that he just didn’t get a haircut for a while and came in with super long hair," Ciffa said. "And when Josh sits in my chair he really doesn’t give me any direction. He just knows I’m going to make him look good. He said ‘Do whatever you want, Chief.’ And that’s what we came up with."
Ciffa co-owns his own shop near Buffalo called Chiefs Barber Parlour (1567 Military Rd.). He’s also won some major awards for his haircuts, although he’s quick to point out that he’s not the only barber who cuts hair for the Bills.
His clientele has made him a celebrity of sorts in his own right, but does the buzz give him any added push to perform under the spotlight?
"I wouldn’t really say I feel too much pressure in cutting these guys," he said. "I just do what I know I can do and do it to the best of my ability every time."