ORCHARD PARK, N.Y. — The Buffalo Bills are partnering with global premium experiences company Legends on the new stadium project.

Legends will lead planning, project management, sales and partnerships for the stadium build.

"As we continue toward our goal of constructing a new stadium for our team, our fans and the Western New York community, having the right partners in place is critical to our success," said Ron Raccuia, Bills executive vice president. "As we have seen in recent years at SoFi Stadium and Allegiant Stadium, the team at Legends brings an incredible level of expertise, success and understanding around NFL stadium development as well as sales and partnerships. We are proud to partner and get to work with them on our new stadium project."

The company has been involved with the stadium for the past year, working closely with the team on its feasibility study.

Legends has also worked on SoFi Stadium for the Los Angeles Rams and Chargers, Allegiant Stadium for the Las Vegas Raiders, Hollywood Park’s YouTube Theater, Los Angeles Football Club’s Banc of California Stadium and the Columbus Crew’s Lower.com Field.