ORCHARD PARK, N.Y. — ​The Buffalo Bills have selected Legends, a sports firm co-owned by Dallas Cowboys' President Jerry Jones, to represent ownership in their efforts to build a new stadium, according to a new report.

Legends will also reportedly represent the team to sell sponsorships and premium seats for the prospective new stadium.

Legends was involved with SoFi and Allegiant stadiums that opened in 2020 in LA and Vegas. They also have a hospitality division, but the report says it’s unclear if it will run Bills concessions.

The Bills' lease at Highmark Stadium runs through the 2023 season. 

"That selection is strictly a Bills decision, made without county input, so they would be the ones to comment on that," Pete Anderson, press secretary for Erie County Executive Mark Poloncarz, said of the news.

Spectrum News 1 has reached out to Legends for comment. 



This is a developing story. Stay tuned to Spectrum News 1 for updates.