A marketing blitz is about to begin to re-brand the North Shore as a major tourism destination. Starting next month, new ads will highlight the more than $1 billion worth of investment in the St. George area.
It's called Destination St. George and NY1's Anthony Pascale learned about the campaign from Tiffany Townsend, Vice President of Marketing and Communications for the NY Wheel, Liz Furze, Managing Partner at the Advertising Agency AKA NYC, and Will Smith from the Staten Island Yankees.