BLOOMSFIELD, N.Y. — ​Buffalo Bills superfan Michael Manfield went viral after he painted his house with the team’s colors. Now he has his own Pepsi commercial.  

What began as retaliation against his neighbor, a fan of the New York Jets, led to former Bills wide receiver Stevie Johnson leading a parade down Manfield’s street, with Billy Buffalo and the Bills drumline following behind.  

There are also billboards up across Western New York and Rochester telling Manfield’s neighbor he is in Bills Country.

The commercial will air during the Bills game this Sunday against the Jets.