CEDAR PARK, Texas – The Texas Stars, the City of Cedar Park and H‑E‑B announced on Friday that the Cedar Park Center will officially be named the H-E-B Center at Cedar Park.
The multi-year naming rights agreement was negotiated by Connect Partnership Group. This is H-E-B’s first naming rights sponsorship for an entertainment venue across Texas. The H-E-B Center will serve as home ice for the Texas Stars, along with the home court for the Austin Spurs.
The center opened in 2009 and is the premier multi-use entertainment facility of Central Texas hosting more than 150 events per year including sporting events, concerts, and family shows. The venue holds 6,863 seats for hockey, 7,200 for basketball and up to 8,700 for concerts and other events.
H-E-B is one of the nation's largest regional grocery retailers with more than 370 stores in Texas and Mexico,