MAUI, Hawaii — A crisis counseling program serving Maui County residents affected by the Lahaina wildfires, Malu i Ka ʻUlu, recently launched a series of public service announcements to inform survivors of available mental health resources.


What You Need To Know

  • Malu i Ka ʻUlu, recently launched a series of public service announcements to inform survivors of available mental health resources

  • The crisis counseling program serves Maui County residents affected by the Lahaina wildfires

  • Malu i Ka ʻUlu was established a month after the September 2023 wildfires, founded on the principles of compassion and community resilience

  • The program aims to create a “restorative space for individuals to regain their strength and continue their journey with renewed energy.”

Malu i Ka ʻUlu was established a month after the September 2023 wildfires, founded on the principles of compassion and community resilience. The program advocates for mental health and self-healing, and its counselors offer peer counseling, access to mental health resources and services, and a “warm line” for free and anonymous counseling available five days a week.

The PSAs were launched on TV, radio, and online, introducing the team of counselors, offering mental health tips, and directing wildfire survivors to free counseling and resources.

“Our community is strong and resilient, but everyone needs a shoulder to rest on or a safe space to turn to during difficult times, and Malu i Ka ‘Ulu hopes to be that resource,” said Katharine Chan, director of Crisis Services, Care Hawaii, in a release.

“Our team at Malu i Ka ʻUlu wants you to know that you are not alone, and that we are here for you, whether it’s offering emotional support or practical resources, we want to help you on your journey,” said Chan.

According to the release, Malu i Ka ʻUlu, which translates to “shaded by the breadfruit tree,” was inspired by the traditional puʻuhonua system that symbolizes restoration and rejuvenation. The program aims to create a “restorative space for individuals to regain their strength and continue their journey with renewed energy.”

Counselors help survivors understand their situation, discuss recovery options, develop coping strategies, reduce stress, and connect with other supportive individuals and agencies.

For more information, visit Malu i Ka ʻUlu’s website. For immediate support, call the “warm line” at 808-446-6676.