BUFFALO, N.Y. -- It's Sunday Brunch at Providence Social and for the first time customers are now able to order a Bloody Mary or Mimosa before noon.  

I"t was very exciting. Today is the first Bills game and the first day you can drink before noon," said Maritza 
Mickelsen.

Last week Gov. Andrew Cuomo signed the Brunch Bill which allows restaurants and bars to begin serving alcohol at 10 a.m. on Sundays. That's two hours earlier than previously legal. Mickelsen thinks it's a change that'll benefit customers and businesses.

"I think it'll get people out to the restaurants earlier instead of waiting until noon. And then you have the 'bum rush' crowd at noon, so it'll be a better steady flow for patrons to come out earlier and you can meet your friends earlier before the game, and then go to the game," said Mickelsen

The Sunday morning alcohol rule dates all the way back to the 1934 Alcohol Beverage Control Act. The final deal passed by lawmakers also allows consumers to take wine in a growler from a winery and farm based alcohol producers can now have a combined license to sell  wine, beer, and distilled products.

Restaurant and bar owners say the law is good for business.       

"It's a big deal for bars definitely, for us especially, we are a big brunch bar. So, to be able to serve liquor and booze to our guests right when the come in with their meal is huge," said Lisa Ellen Cooper.

Gov. Cuomo said the overhaul of the states "blue laws" clears the way for businesses and the industry to grow stronger. It's a law that has businesses and customers raising a glass.