AUSTIN, Texas — DeMarvion Overshown has a dang-near perfect truck for a country kid from East Texas, a ride that stands out off the field as much as the Texas linebacker does on the field.
The truck is a jacked-up, lime-green beast named Lizzie, complete with 37-inch tires and 26-inch chrome rims that are impossible to miss.
Longhorn logos adorn his custom stereo system. There’s neon accent lighting everywhere, from the undercarriage of the exterior to the inside of every door.
“This might be different from other people, but back home this is completely normal,” said the Texas senior linebacker.
He calls Arp, Texas home, where his love of football, cowboy hats and trucks came to be.
“I’ve always been a truck guy, but I stay four hours away from Austin,” Overshown said. “Driving back and forth with a truck, it was never an ideal thing. Especially with gas prices now.”
That was, until name, image and likeness (NIL) opportunities came to college athletes. Overshown has earned multiple deals since NIL became legal in July 2021. His partnership with the Covert Auto Group put his mom in a Dodge Challenger last fall.
Another agreement helped him customize his 2017 Chevrolet Silverado this past spring.
“It actually was black, but I got a NIL deal from MAACO,” Overshown said. “I got any color I wanted for free. All I had to do was post a couple of pics. Green was always the color that I liked.”
“DeMarvion’s truck is very big...it’s literally the Incredible Hulk,” said Texas running back Bijan Robinson. “I’ve been driving in it, and man, you’re literally on top of the world.”
Robinson has been even more active with his NIL. The junior has deals with at least eight different companies, including Lamborghini Austin.
“People will peep in the car just to see if it’s me or not,” Robinson said. “And then they see me and they’re like, ‘Oh my God!’”
He turns heads around Austin while trying to make sure his personal gain doesn’t distract or divide the Longhorns locker room.
“I don’t want teammates to look at me like, ‘Oh man, he has all these NIL deals, and he’s doing all this’,” Robinson said. “We all see the cars and everything. It’s all fun, but at the same time we know what we’re supposed to do. We know we got a job to do.”
It's a job that players can finally make money from, even if it is still a relatively small piece of the college football pie.
“I posted on TikTok the other day and people loved it,” Overshown said. “You really hardly ever see anybody in a big green truck.”