SAN ANTONIO — As an honor roll student and all-conference football player, Rashad Wisdom was already a busy guy before the world of college athletics changed on July 1.

"You've got to be able to prioritize," Wisdom said. "Between school, football, just everyday life, trying to add that piece into it now and try to manage that and balance it out, it can be a lot at times."

Wisdom is one of the NCAA athletes now making money off his name, image and likeness. The UTSA football player and San Antonio native has partnered with multiple businesses in the first month of the new policy. 

"Building up my name a little bit from [Converse] Judson and UTSA and stuff like that. I feel like I made a pretty good name for myself and my own brand," Wisdom said.

And it's a brand that continues to evolve. Wisdom recently started his own YouTube channel and partnered with his older brother on a new podcast. His family has also acted as business consultants, sorting through his NIL opportunities. 

"Having a good team around you, that's really looking out for your best interest is definitely something important to have," Wisdom said about his family support. "As long as a deal is a go from all of them and they don't see nothing wrong with it, then we move on it."

One of Wisdom's first deals was with Ancira Auto Group. He was one of four UTSA athletes who partnered with the San Antonio-based car dealership. 

"It makes a lot of sense having a local company supporting local athletes," said Ancira Auto Group Vice President April Ancira. "It's a little bit of an experiment, but where there's no losers. If it doesn't go well, that's still OK because I feel as if I'm helping out a student-athlete at UTSA."

According to Ancira, all the athletes were paid upfront for one-year agreements based on social media posts.

"I don't have all of those beautiful lawyer-type things written into a giant contract, but again, I feel like the risk is fairly low," Ancira said.

It's a short-term deal that could lay the foundations for Wisdom's career after football, furthering a brand built on a simple philosophy that now doubles as a business strategy.

"Carrying yourself a certain way and just being a man of your word. Before the NIL thing got passed, that's what we were doing," Wisdom said. "I aspire to be a successful businessman one day. I feel like it's given me good practice and insight as to how things on the business side work."