With a salary cap around $25 million coming to college athletics next year, Syracuse University is getting some much-needed help to pad its Name, Image and Likeness (NIL) rights coffers for players.

Last month, SU launched Champion 'Cuse, a sweeping $50 million NIL fundraising campaign. Now, Community Bank is getting in on the cause, working with SU to open bank accounts for Syracuse football players and adding cash to those accounts.  

Head Football Coach Fran Brown is now calling on other local companies and organizations to pitch in.

"That's why we're here right now, so we can challenge every other business in the community so that way every player could [benefit], whether you are on scholarship or not," Brown said. "We want to be able to help all 105; absolutely, we want to, but we need more businesses involved."

"I think what Coach and the team have really done which is really important to us as a company is putting the winning spirit back into the community, and just being part of that is really important to us," said Dimitar Karaivanov, CEO of Community Bank. 

Brown says he makes all SU football players put 40% of their checks into a savings account. Community Bank officials are also providing a crash course on financial literacy for all SU football players.