A Rochester native did his part to get a video about upstate New York get on the airwaves and help it go viral.

“The Simpsons” recently featured a song skewering cities from Utica to Buffalo, and included the iconic Kodak plant tumbling down — which was painted by Rochester native Mike Battle, a color modelist for the show.

Battle tells Spectrum News his coworkers clued him in that a song about his hometown would soon be hitting his desk.

"When I saw the script and I saw what was involved, first of all, I was hoping there'd be a little more Rochester stuff, a garbage plate or something like that,” he said. “I had to request that right away, 'I want to do the Kodak plant, and the Bills stadium, New Era Field.'"

Battle also worked on a sequence involving a New York State trooper.

He says he felt a little protective of his home state when he first heard about the song, but that the whole thing was all in good fun.