Genesee Brewery is looking towards the future. After a 40-year hiatus, Genesee Beer is once again the official beer of Watkins Glen International.
Multiple lines from the brewery will be offered at all events at Watkins Glen.
The multi-year sponsorship begins in April and will include hundreds of fan experiences, like test driving their new pace car. A free summer concert series is also slated to take place.
There will be six shows will be held on June 6, June 13, June 20, July 9. July 18 and July 25.
“Genesee Beer is the best it has ever been, and now we get to celebrate that with our fans at The Glen," said Associate Brand Director Janine Schoos. “We’re thrilled to once again sponsor Watkins Glen International and bring together our love of great racing and great beer.”
This will be the first commercial sponsorship in over a decade. To celebrate, Watkins Glen will have the largest beer can in New York State with over 2.5 million ounces.