BRIGHTON, N.Y. -- The Whole Foods upscale grocery chain could soon enter the Rochester market, as details of a plan to put a store on Monroe Avenue in Brighton were announced Wednesday.

The stretch of Monroe, near Interstate 590, is currently home to Clover Lanes, Mario's Italian Restaurant, and Mamasan's.

The Daniele family, who own the land, said that both restaurants plan to relocate in the area, and that the bowling alley is also considering other sites. The plans for this space also includes a proposed Starbucks, a bank, and other luxury tenants that would be unique to Rochester. 

Conceptual designs from the developer's architect were presented to the Brighton Town Board at its Wednesday night meeting.

“It is recognition of something I've said repeatedly, that Brighton is a great place to do business and that the Monroe Avenue Corridor has opportunities for retail and service businesses, “said Brighton Town Supervisor Bill Moehle. 

According to the Daniele family, Whole Foods has been looking for a place to set up shop in Rochester for almost two years and decided that the spot on Monroe was perfect. 

"For the last 20 years, we've had lots of different visions and the reason why we've fallen on this particular one is we've followed a lot of direction from the town," said Danny Daniele. "Some residents, the customers have spoken on what they've wanted to see."

Moehle said potential traffic woes are one of the biggest concerns.

"The state Department of Transportation did a project last year in that area that appears has significantly enhanced traffic safety there, but we want to make sure as we review any proposal that traffic is properly addressed," said Moehle.

To address that concern, the Daniele family said they’ve been working with state DOT and determined a new traffic signal between Clover and 590 could ease traffic flow.

“That traffic signal would call for the elimination of curb cuts along that corridor, which in essence will make it safer and promote a more steady stream of traffic. The less curb cuts, the safer and better for traffic,” said Anthony Daniele.

Daniele said the development site could call for seven to 12 additional businesses.

"I know J.Crew has come to Pittsford Plaza, Trader Joes has come to Pittsford Plaza and those are examples of the types of tenants, not those tenants that we can expect to bring in."

The next step is a formal proposal to the town board and then public input. The first of public hearings is scheduled for Feb. 23 at Mario's Restaurant.