A unique challenge is helping participants lose some weight and possibly win some cash.

EE Pathways in Rochester is holding its annual nine-week fitness challenge hosted by a well-known NFL trainer and, of course, you win a prize at the end.

"I fly in for a week and I get them and get everybody started, and then they take the training menu that we've created and they work with that for three weeks, it's three phases," said celebrity fitness instructor Robert McAfee. "So I take them into another phase. I train with them for a week showing things they haven't seen before, and then we do that for the nine weeks."

Last year a collective 1,000 pounds were shed, all to promote a healthier lifestyle.

All participants are receiving a free nine-week gym membership to World Gym on Greece Ridge Center Drive and are competing to win more than a $1,000 cash prize.