BRIGHTON, N.Y. — The streets of Brighton and Pittsford are filled with colors showing support for the fight against ovarian cancer.

Local representatives from the national Turn the Towns Teal campaign hung the ribbons.

The goal is to inform women of the symptoms of ovarian cancer, which can often be overlooked. They include feeling bloated or fatigued, and incontinence. Early detection is key as it can spread quickly throughout the pelvic region and become terminal.

Organizers say they hope the campaign puts an end to the stigma surrounding ovarian cancer.

"The hope is that one day they don't have to worry about cancer and especially ovarian cancer," said Ginger Ruff, a representative of the campaign. "We try to normalize talking about it, not being embarrassed, that it's a gynecological cancer and just knowing your body and what's best for you."

According to the American Cancer Association, a woman's risk of getting ovarian cancer during her lifetime is about 1 in 78. Approximately half of those diagnosed with ovarian cancer are older than 63.