People do Halloween different in Sleepy Hollow.

From Village Hall to every fire hydrant, street sign, and store front, there’s a reason this place is called Halloween Town.

“The decorations here are just like full blown," said New Jersey resident Alyssa Musarra. "People really know what they're doing, and the community of this town also, just seeing the different storefronts and the different events that they offer as well. It's definitely a place to come for sure.”

The village owes its reputation to Washington Irving, the 19th Century writer who created the mythical Headless Horseman in “The Legend of Sleepy Hollow.” A fitting tribute, Irving’s final resting place remains a popular tourist destination in Sleepy Hollow Cemetery. Those tourists, who span everywhere from Miami to Canada, are a huge part of the not so sleepy village’s economy.

“Definitely in the neighborhood of over 100,000 people visit Sleepy Hollow during the course of that season," said Sleepy Hollow Village Administrator Anthony Giaccio.

Leah Bloom, owner of Sleepy Hollow Bookshop, has lived here 17 years but this is her first Halloween as a business owner. She says there's so many more people coming into her shop during this time of year than even during the summer.

“Orders of magnitude busier," Bloom said. "I don't even know how to quantify it yet.”

She thinks it’s the community's embracing of its legendary status that keeps people coming back every Halloween season.

“All the history, the Washington Irving history, the legend," she said. "They like to catch a glimpse of the headless horseman who roams around at times.”