BUFFALO, N.Y. — This election season, Latino voters are at an all-time high.

Every year, about 1.4 million Hispanics become eligible to vote, according to the Pew Research Center.

Roughly 36.2 million Latinos are eligible to vote this year alone, making up 14.7% of all voters.

Just like many though, they’re exposed to a lot of misinformation.

“In Spanish, we say, 'tu voz es tu voto.' Your voice is your vote,” said Kelly Hernandez, a director for the Hispanic Heritage Council of WNY.

It’s a message Hernandez is working on getting out to the Latino community.

“Voting has, for a long time, not been a part of our lives," she said. "So we have to get people get acclimated and become new Americans, this is a civic engagement.”

For Spanish speakers, it can be harder to get engaged.

“I think it's probably a lack of information, having information translated into the language that we're all comfortable with,” Hernandez said.

Once they’re registered, it’s a matter of being informed.

“On both sides, there's a bunch of radical stuff out there,” Hernandez said.

Studies show one in five Hispanic adults get their news on social media, a jump over other major demographic groups.

“A lot of campaigning has been done on all of those platforms,” she said.

Some of that information comes from unverified sources.

“We're trying to teach people [to] take it with a grain of salt,” said Hernandez.

According to the University of Washington’s Center for Informed Public, policies to limit the spread of misinformation or label fake news were more effective for English posts than for Spanish ones, so people like Hernandez are trying to fill the gap.

“We're very lucky with the Hispanic Heritage Council. We now have Sin Fronteras, and we have very specific content that is vetted, that is official, that is actual facts,” she said.

They just launched a radio program with WBFO to reach local Hispanic communities in English, and soon in Spanish too.

“We have important content about activities that are happening in the community, a lot of community initiatives that we can bring on there and educate our community about what's going on,” said Hernandez.

In the meantime, she and other local groups are teaching people to vet information on their own.

“Verify what you share in terms of the information that you receive online, question where it came from [and] cross-reference sources,” Hernandez said.

It’s something that can make a huge impact on who leads the country.

“Latinos nationwide, we're in the millions now,” said Hernandez. “If you go online, across the board, you're always going to come across misleading information. So how we educate the public, and how we educate our listeners, our viewers, I think that's the most important part.”

Hernandez says she’d like to see more of the labels, red flags and other safeguards used on English posts carried over for Spanish posts. Until that happens, they will do their best to inform voters and encourage them to use their voice at the ballot box.