As the summer heat persists, ski enthusiasts are already gearing up for winter. Families are getting fitted for the slopes despite last winter’s mild conditions and the challenges posed by climate change.

“Business has still been really good. I can't complain. We've been getting people out there to learn how to ski and snowboard if they've never done it before. Some people are getting back into it, maybe because of their kids showing an interest,” says Kyle Potter, president of Potter Brothers Ski and Snowboard Shops.

Last winter’s strong El Niño brought warmer temperatures, forcing ski resorts to adapt.

“The conditions at local ski areas have actually been a lot better than you would expect the last couple of seasons, given the winters that we've had. Snowmaking has improved quite a bit,” Potter explained.

Despite mild winters, families say they remain determined to hit the slopes this year.

“Climate change and everything. We got to adjust to it. But, you know, just paying attention to the weather and choosing the right time to go out is crucial,” says customer Chris Jacobi.

Around the shop, the excitement for winter fittings is palpable.

“Having young kids and pretty much staying at their level for the last few seasons. It hasn't affected me as much. You know, there's a lot of great mountains in the area, though, and we still have a lot of fun,” adds Brian Rifkin.

A study by Statista shows nearly 20 million Americans went skiing in 2023, a 4% increase from the previous year.

“The industry has been very busy. COVID put a huge increase on skiers joining the industry because they needed something fun to do in the wintertime where they can get outside,” Matthews said.

As ski season approaches, enthusiasts remain hopeful. Despite climate challenges, they say they look forward to creating memories on the slopes.

“Just spending time with the family on the mountain. It's just such a beautiful thing,” Jacobi said.