A new statewide media campaign has been launched to raise awareness of addiction, and services available in New York State for those impacted by addiction and their families, Gov. Kathy Hochul announced Monday.

The campaign is designed to educate the public about the potential risks of fentanyl, as well as the importance of harm reduction services, and how and where to find help for addiction in New York, according to the release.

Part of the new campaign will also include increased access to overdose reversal medication, naloxone, as well as the creation of a new educational podcast, "Addiction: The Next Step," which will educate the public about all aspects of addiction and the work of OASAS and highlight stories of individuals in recovery. 

"The impact of fentanyl and the ongoing opioid and overdose crisis continues to be felt by New Yorkers in every community across the state, and we are working around the clock to address this public health emergency," Hochul said. "We need to take every possible step to save lives which starts with educating New Yorkers on the dangers of these substances and the resources available to help all those who have been impacted."

New Yorkers struggling with an addiction, or whose loved ones are struggling, can find help via the state's HOPEline at 1-877-8-HOPENY (1-877-846-7369) or by texting HOPENY (467369).