Have you ever noticed the same dress with a different price tag because one was bigger? Some stores are changing this policy so similar styles have the same price regardless of size, lifting what some call a "fat tax."

David's Bridal announced earlier this month, they would no longer charge up to 15% for plus-sized dresses. The company's new CEO Jim Marcum says the company does not believe a woman’s size should determine how much she pays.

Holly Lowery, of Ophelia's Place, says she hopes other companies will follow suit, because the extra cost can lead to shame around having a "large" body.

"Weight Stigma often prevents people from engaging in everyday life activities,” said Lowery. “So to not be able to buy a dress in your size or to not want to try on dresses because you're afraid there won't be anything for you. That prevents you from engaging in arguably a really important life activity of having a wedding, getting married."

The owner of local bridal boutique Spybaby Bridal and Prom tells us while many people think the up charge has to do with materials used, that's not always the case.

"There are situations where manufacturers will charge more for what they consider plus size and there’s a couple reasons for that. People assume it's because of more fabric, it's because they have to change the pattern," said Marie Adornato. 

At Spybaby, they work with manufacturers that provide all sizes at the same rate or brands special to plus sized brides. Adornato tells us there are options for companies to provide more inclusive sizes. 

Some say the "fat tax" encourages shame when all bodies are different.

"The reality of it is, we each have a unique set point weight which is the weight your body naturally wants to be at. The reality of it is, it's determines by genetics which nobody wants to hear because you can't do anything about genetics," said Lowery.

Even in dress shopping, "The typical sizing runs small in size so you have to go up in size. So if you're normally a ten or twelve in regular clothes, you're probably a fourteen or sixteen in ball gowns," said Adornato.

Lowery and Adornato agree, every bride deserves to enjoy their special day regardless of their size.

"I would just hope that other companies would start to follow,” said Lowery. “I think it's about time, "There is a specific glow when it's your dress when you know that you've found it."