In stadiums across the state and the country, as big as Highmark or as small as a high school field in the Hudson Valley, the concept is simple — football is America's sport. So those who play and who root for it should be just as diverse as the country that makes it up.

It went from not much football content at all to a family on a mission for the Rainbow Dads family.

"We don't see much inclusion in football and in sports especially like at the stadiums," said Papa, one-half of the titular dads. "But when I'm bringing my son, my husband, I started having to worry about other people that are with me, so I never felt that comfortable in this that safety, about being that open about being a fan. And when we walked in Buffalo Pride, right and they play the Buffalo Bills on everyone screamed it. I mean, thousands and thousands of queer people are all screaming, but at the games, you don't see thousands and thousands of queer people. And when you talk to them one-on-one, they don't feel very included at the games. And they don't feel very safe at the games."

A Hudson Valley trio, including their son, now make content about inclusion for not just Bills Mafia.

"It was a huge thing to know that the NFL was like 'yes, there's hate in our fandom,'" said Papa. "'There's a lot of people that might not like you guys, but you guys are welcomed here.'"

So the lovable team of Papa and Corey spend hours planning out what posts are going to look like.

"I'm not necessarily the creative force behind Rainbow Dads. Specifically, I'm there to support my husband and my son. In many ways. I'm kind of the straight man in it," joked Corey. "Sometimes the butt of the joke but, you know, the reality is that it's something we do together. So we have a lot of fun with it."

And being as particular as possible about the message it conveys for not only viewers, but for their son, Forge.

"It's a great feeling when people start to see and realize how we are as parents and what we believe in his parents and how we're raising our son," Corey added. "We're raising our son to be open and kind to anybody, not just because he comes from an LGBTQ family, but because he cares about the people in the world around them."

These dads notice it when they make their way to Highmark and others notice across the web to the classroom.

"You know but my son is an amazing football player, loves football more than any kid I've ever met and is so proud of his family," said Papa. "So now he's going to be able to enjoy his favorite team, his favorite sports, and his family all in one, and those like all his favorite bands together. Really as a parent it is so amazing for me to see that my son is like, in love with something and so proud of something and creating something and standing up for people and doing it, and it's like that's why making this content so important to me."

They are the unofficial LGBTQ family of Bills Mafia.

"Even though we don't live in Buffalo every day, we're pretty much a part of the community and care about the community. We care about the Bills' success," said Corey. "The hope is that when people see us, if they meet us at a game, if they meet us on the street, that they, you know, realize we're just like every other family."

The NFL and the Bills regularly reach out to content creators like Rainbow Dads to help promote different campaigns. It certainly helps everyone when they've got 124,000 followers on Instagram and almost 1 million on TikTok.