Just in time for the new Buffalo Bills season, the fourth edition of quarterback Josh Allen's cereal, Josh’s Jaqs, is available online at PLBSE.com and locally in Wegmans and Tops Friendly Markets stores.

Josh’s Jaqs first reached grocery shelves three years ago. All of Allen’s proceeds from the sale of the cereal will go to benefit Oishei Children’s Hospital in Buffalo.

“Our team at OCH is so grateful to Josh Allen for continuing to keep us as a priority in the partnerships that he does. Donations from things like PLBSE’s Josh’s Jaqs cereal ensure we have the tools, equipment, programs and training needed to help get kids back to being kids,” said Stephen Turkovich, MD, president of Oishei Children’s Hospital.

This year, the cereal features a new collectible box design, as well as a QR code where fans and collectors can scan and donate directly to the Oishei Children’s Hospital.

“It’s incredible that we are on the fourth iteration of Josh’s Jaqs,” said Allen. “The donations from the fans and proceeds from the coffee and cereal has given the doctors and nurses the necessary tools to operate on a very high level day-in and day-out with the technology they've been able to purchase with some of the funds from the Patricia Allen Fund.”