BUFFALO, N.Y. — Josh’s Jaqs, the signature cereal of Bills star quarterback Josh Allen, will return this fall. The red and blue frosted fruit roll cereal will be available at all Wegmans and Tops locations.
“It’s very surreal to have your own cereal,” said Allen. “It’s something as a kid you always dream of when you grow up seeing athletes on other cereal boxes and Olympic champions, USA gold medalists. It’s a very humbling experience, and to have my own cereal box with two different editions is just awesome.”
A portion of proceeds will once again go to benefit Oishei Children’s Hospital in Buffalo. The second edition cereal box will feature a Buffalo red color and word search, as well as a QR code where fans and collectors can scan and donate directly to Oishei’s.
“We are so grateful for Josh’s ongoing support of the kids and families we care for,” said Allegra C. Jaros, MBA, president of John R. Oishei Children’s Hospital. “Community donations make such an impact on the care we provide to the children in Western New York so we truly appreciate initiatives like this.”
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