NIAGARA FALLS, N.Y. -- DiCamillo Bakery, a local staple in Niagara Falls, will turn 100 years old in 2020. The bakery's been operated by four generations of the DiCamillo family.

"The salt of the earth Italian roots of this bakery were, which was really you know, immigrants, starting a business with an idea of the American dream," said Matthew DiCamillo, the DiCamillo Bakery vice president.

To celebrate the milestone of being in business for a century, they're updating their flagship store.

"We've been here since 1974 but we haven't really done anything to the building since then of real stature. So this is the first time we're taking this space and really modernizing it," said DiCamillo.

The renovation is something the city of Niagara Falls likes to see.

"The location is critical, the fact that they're staying here, consolidating operations on Linwood, which is between Whirlpool and Main Street, is important. What's happening in this area is changing so, the Robert Moses Parkway is being removed, this property now becomes gorge adjacent. So not only is it going to become an operations location, but people exploring the gorge and exploring Niagara Falls are going to be able to come to this 100-year-old bakery," said Seth Piccirillo, the Niagara Falls community development director.

The work will begin this year, and the goal is to have it complete for the anniversary in 2020.

"We're going to unify the exterior facade of all four buildings; we're also going to use this brick to tell a story, you know, murals, that sort of thing. So we're going to let it be something where our history can come into play right by looking at the building," said DiCamillo.    

They also plan to redo the inside retail space and a museum of their family history, the bakery and the products they make. But in addition to the hard work the DiCamillo family has put in over the years, they owe their success to their loyal customers.

"In this community, people have been coming every day for generations so without those people we wouldn't be here today. So, the community, this is really for them, this is a real gift to them in the north end of the city; this is something they can be proud of. This is a sign of Niagara Falls coming back, a sign of Niagara Falls having strength, financial strength and having some power," said DiCamillo.

DiCamillo's milestone can also provide reassurance to other businesses in the area that they too can be successful.

"We've certainly had our downs as well as ups, and so I think as with any business that's been around for a long, long time, they're looked to as a model, but not necessarily a place to copy but maybe a place to respond off of," said DiCamillo.

"It gives you kind of a blueprint and hope that your business can last. Most small businesses don't last past a year. It's hard to open and operate a business, so to take a look at a location that has been doing it for a century, it gives you a blueprint of what you've been following," said Piccirillo.

Their flagship location will still be open for business during the renovations, and once complete, the new look will serve up the century-old recipes for generations to come.

"That's why they've lasted so long, because they've provided a product and a feeling that will last," said Piccirillo.