RALEIGH, N.C. — New and emerging artificial intelligence tools are shaking up how people create pictures and videos. There are already AI models capable of generating stunning content just off of a few words entered by a user. Last month, OpenAI’s new Sora tool wowed audiences with videos that resembled Hollywood movies.

“Brands are telling entire stories, making entire commercials now with AI,” says Krista Gable, a self-described AI enthusiast in Raleigh. “It’s the future of everything.”


         What You Need To Know

  • AI tools like Runway and ChatGPT are making it much easier to transform text into immersive video content

  • While AI offers boundless creative possibilities, it's also giving rise to concerns regarding authenticity and trust

  • Voice narration tools help enhance AI-generated videos and push the boundaries of storytelling


Last month, Billy Joel debuted a new music video that used AI to showcase him singing the new song at different times of his career. Free and inexpensive tools have opened the doors for anyone to dive into video creation. You don't need a special technical expertise or pricey equipment. Gable is a testament to this trend.

“You can make anything so the limit is your mind,” says Gable, who creates AI generated videos using just her iPad. “You need to have an imagination and a passion for it.”

Gable says her fascination and curiosity with AI dates back to 2018. She's self-taught, dedicating hours every day to learning how to use new tools and software.

“Seven days a week, because there’s so much to learn, and it’s evolving so fast,” Gable said. “Other than eating, sleeping, I go outside sometimes, that’s all I do.”

On the day Spectrum News 1 met Gable inside her apartment, she was creating a Mardi Gras-themed video. Utilizing AI tools like ChatGPT and Runway, she’s able to transform her ideas into stunning imagery with just a few descriptive words and a single click. She then enhances the pictures by adding depth and motion using various effects. Afterward, Gable turns to ElevenLabs to create a voice to narrate a story around the visuals. The software has allowed her to craft everything from immersive narratives to music videos.

“I want to make a movie. It would be called ‘Pain is Powerful’,” said Gable, who plans to enroll in AI filmmaking classes. “As someone with PTSD, I want to kind of shatter the stigma.”

While new technology is making it easier for creators to generate mesmerizing videos, it’s also getting harder to distinguish what’s real and fake. Even for Gable it’s not always easy to tell what’s authentic.

“If it’s a video, I pay really close attention to the hand movement. Sometimes the hand movement you can tell it’s a deepfake,” said Gable. “It is so realistic now that you can’t tell, and that’s going to be an issue.”

While new and exciting, the rapidly advancing technology is also sparking concerns on everything from copyright issues to displacing workers. Gable believes those deeply entrenched in the field have a huge responsibility.

"Humans have to train it. And I highly recommend empathy, training with empathy."