DURHAM, N.C. -- Duke University is pulling back the curtain and revealing to the public what happens during the college admissions process.

• While the university weighs test scores, GPAs, and letter of recommendations, much of the emphasis is placed on the personal essay
• Administrators also add that tuition should never be a reason for students not to apply
• Duke administrators say, at least for them, they read every application from beginning to end

“Selective college admissions has never been only about academic credentials. It's always been about building a class,” said Dean of Undergraduate Admissions Christoph Guttentag.

Guttentag says while the university weighs test scores, GPAs, and letter of recommendations, much of the emphasis is placed on the personal essay.

“The best thing a student can do is think more about how the reader of that essay can picture that student,” he adds.

Administrators also add that tuition should never be a reason for students not to apply.

“You can't assume that is going to be the price tag for your family,” said Director of Financial Aid Alison Rabil.

Rabil reminds parents and students that there are a variety of scholarships within and outside any university. She also encourages parents to be upfront with their children.

“What are your expectations for your son or daughter? Are they expected to have a job, work study? Are they expected to take out a loan?” asked Rabil.

Duke administrators say, at least for them, they read every application from beginning to end.