ST. LOUIS — Build-A-Bear’s new Christmas movie, “Glisten and the Merry Mission,” premieres nationwide at Cinemark theaters Friday, Nov. 3, and at select theaters in St. Louis.

A young elf named Marzipan is on a mission to help save Christmas as her mother, Cinnameg, becomes the new manager of Santa’s troubled North Pole workshop. Marzipan goes on an adventure of a lifetime to rediscover the enchanted the snow deer named Glisten.

Santa and his colorful reindeer and elves aid in this merry mission. The film features award-winning voices, including Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr., Chevy Chase, Bill Ray Cyrus and Trinity Bliss, according to an online press release.

Beginning Thursday, Nov. 2, families can receive a free child’s movie ticket when shopping for a new furry friend. 

Pictured is Build-A-Bear's new Merry Mission plush collection that features characters from the new movie "Glisten and the Merry Mission." (Photo Credit: Build-A-Bear Workshop)

Maxine Clark founded Build-A-Bear Workshop and opened its flagship store at the St. Louis Galleria in 1997.

In St. Louis, the movie will debut at Galleria 6 Cinemas, Chase Park Plaza Cinemas and 24:1 Cinemas.

Build-A-Bear also is releasing its Merry Mission plush collection that includes characters from the movie, such as Glisten, Marzipan, Donner, Grizz, Luulla and more.

“Our Glisten and the Merry Mission movie was inspired by our guests who have loved our Merry Mission plush collection for years, and we are delighted to bring these beloved characters to life in this charming new holiday film,” said Julia Fitzgerald, chief marketing officer of Build-A-Bear.

An interactive Merry Mission app is now available where users can connect with the movie characters and insert themselves in the tale to help Santa and his loyal fleet of reindeer and elves. The app can be downloaded in the Apple store and Google Play, according to the press release.

Fans additionally can order a limited-edition “Glisten and the Merry Mission” cookie case thanks to a partnership with Great American Cookies. Build-A-Bear’s loyalty bonus club members can receive a coupon code and Great American Cookies reward members can get dollars off of a Build-A-Bear purchase.